Are You At Risk By Not Using Credit Card Authorization Forms?

June 29th, 2009
Wade Anderson asked:


The credit card authorization form is used to process credit card purchases made when the credit card holder does not present the credit card physically at the point of sale. The credit card holder may take advantage of making purchases even if he or she does is not in physical possession of the card while making the purchase. This document is a useful substitute for the credit card as it obtains all the relevant information from the card holder and protects the seller by documenting the credit card authorization. The seller will generally expedite the purchase after receiving the information requested in the credit card authorization form.

A credit card authorization form needs to be completed by the credit card user to verify funds and make sure that the user has sufficient funds available to cover the transaction. Credit card authorization is the start of the settlement process for obtaining approval for all credit card purchases. In order to process the request for credit card authorization, a few simple steps need to be followed to protect both buyer and seller.

When a credit card is swiped at a point of sale terminal, all information relating to that card is obtained immediately. Following this, a credit card authorization form request containing information about the card as well as the transaction is sent to the credit card company. Another method of sending this information is by sending the credit card and payment information through the seller’s payment device manually, which creates risk for both buyer and seller; a risk that can be mitigated by using a signed credit card authorization form.

Whichever method is used, the credit card authorization request is then transferred to the concerned processor company who then forwards it to the issuing bank. The credit card authorization system then verifies the validity of the credit card account, expiration date and amount of money in the account before proceeding further. The concerned bank then sends out approval or declination along with a credit card authorization number that is encrypted and forwards it over the Internet to the agency’s Internet application. If the transaction is approved the funds needed are set aside and the whole process passes off smoothly with the issuing bank depositing the funds with the seller.

What does the credit card authorization form contain?

Typically, a credit card authorization form contains all the relevant information required to process the card holder’s request to purchase an item through using a credit card. Most companies request customers to fill out a credit card authorization form and then fax it to their address, before completing the transaction. It should contain billing information, credit card information, the address for the card holder, and a security code to prevent credit card fraud. The security code is a 3 or 4 digit code, usually at the back of the credit card. If someone fraudulently obtains your credit card number, the security code ensures that the person also is in possession of the credit card, thus minimizing the risk of credit card fraud.

The Credit Card Authorization form, once filled out, enables collection of information by the credit card company for use in case of any disputes. It also allows the user to sign and enter into a transaction before receiving the service requested.

The form clearly spells out the charges to the user along with terms of service. The credit card authorization form enables the seller to obtain the purchaser’s signature and although this is not the same as having the credit card present for the transaction, it does provide a reduction in risk and fees.



Write an Outstanding “About the Author” Box

June 25th, 2009
Tiva Kelly asked:


As a writer getting started in article marketing, you’ll need to learn the basics of how to write an outstanding “about the author” box. What is an “about the author” Box?

When you submit an article to a directory for article distribution, you will be given the option of placing information in the section below the body of your article. This portion of the article is called the “about the author” box.

Since most article distribution sites place high priority on SEO articles and frown upon self-serving articles, they use a separate box to provide contact information “about the author”. The purpose of this box is for writers to provide a link to their website.

What Makes an Outstanding “about the author” Box?

You need to know exactly what to put in your “about the author” box, as well as what not to put in it. The most important things to include in this box are your name, your credentials and a relevant link. The links don’t need to take your customers directly to your home page. A good idea is to place one homepage link and one link to a page that is relevant to the article you are submitting for article distribution.

The key to writing an outstanding “about the author” box is to keep your focus. Write an entirely new “about the author” box for each article you submit. Write the information in the resource box so that complements the information in the body of the article itself. The idea behind article marketing is that your article is picked up by many different publishers and it is marketed towards the target audience. Potential customers will be able to read on your niche topic, already interested in the topic and services you offer. It is your job to entice them to click on your links. As long as you stay focused and provide the most relevant information and links, you will come across as an expert in your field. Customers will be more likely to visit your site.

On the other hand, it’s not a good idea to fill the “about the author” box with personal details or irrelevant information. Links to articles or websites that do not directly relate to the topic of the article you are submitting must be avoided.

SEO and Article Marketing

You may not realize it, but the information you placing in the “about the author” box when you submit an article to a directory is also picked up by search engines. For this reason, it’s not only important to write SEO articles, but to include it in your “about the author” box that will help your articles get attention. You can build relevance with search engines by creating a new “about the author” box with each article you write for distribution. Sure, it’s less work to copy and paste the same information in all of your “about the author” boxes, but you are missing out on search engine traffic being directed to your site if you submit an SEO article without paying attention to the “about the author” box.

Writing an outstanding “about the author” box is a tactic used in article marketing to increase article distribution, maximize the search potential of your SEO articles and successfully build back links to your site.



We Do Need Authority

June 22nd, 2009
Florence Bernard asked:


Talking to various parents and teachers, I have realized that there seems to be confusion as to the meaning of authority. As I am foreign and I wouldn’t want to be mistaken, I thought I would look it up in the dictionary.

Here’s what I found:

1- The power to determine, adjudicate, or otherwise settle issues or disputes; jurisdiction; the right to control, command, or determine.

2- A power or right delegated or given; authorization: Who has the authority to grant permission?

3- An accepted source of information, advice, etc.

4- An expert on a subject: He is an authority on baseball.

5- Persuasive force; conviction: She spoke with authority.

6- Right to respect or acceptance of one’s word, command, thought, etc.; commanding influence: the authority of a parent; the authority of a great writer.

7- Mastery in execution or performance, as of a work of art or literature or a piece of music.

These are actually only a sample, there are more… No wonder people are confused but the point here is that I wouldn’t say that any of these are particularly negative. Nevertheless, I get the impression that people tend to see “authority” as a rather negative notion, a sort of dictatorial idea of the way things should be done. I truly believe it is a misconception.

Let me focus a little on #6. We are talking about right and acceptance, of thoughts and influences. The authority of a parent or a teacher is guidance, direction for kids. But looking at other definitions too: as parents, you are the expert on the subject of life and growing up and being a teenager, you are the accepted source of information, you are the person who settles issues and disputes and you have mastery of your role as a mum or dad. There is no doubt that you ARE the authority and that is the best thing that can happen to your kids.

You don’t have to be a dictator. But you have to make sure that you are in charge and that your kids know it. Why? Because of all of the above, you simply know better. Without using “because I said so” all the time, you can calmly explain your decisions to your kids, at any age, so that they understand why certain things have to be a certain way. By all means, ask for their feedback and suggestions, but don’t negotiate too much. Be clear and keep things simple to keep your authority.



Why MySpace is More Harmful to Authors Than Good

June 21st, 2009
C.F. Jackson asked:


MySpace.com has taken social networking by storm. Of those who are on the internet, statistics reports approximately 64% of the internet population visits MySpace.

Without a doubt MySpace.com is the granddaddy of social networking, also known as Web2.0. Even with rivals such as a Facebook.com close behind, it’s MySpace that everyone is quick to ask, “Are you on MySpace?”

MySpace has become the home for many authors and writers. Per Comscore, MySpace is attracting approximately 115 million visitors per month. In essence, it can become overwhelming to exude ones uniqueness at times.

Many authors and writers, as well as the entrepreneur refuse to see this social network for what it is; which leads many into failing to leverage this into greater results.

Let’s take it by play!

New fiction author creates a MySpace account within a community of millions. These are authors, writers, artists, students, producers, teachers, career professionals, speakers, entrepreneurs, network marketers or singles wanting to date.

Now what does this sound like? Happy hour, how about a night club?

Once stepping into a cornucopia the author sets out to make himself or herself known within a segment of the MySpace world. How? Creating a profile to express and share who they are. Whatever content, videos, or images selected for their profile it becomes more. It’s no longer just a profile it’s a quote unquote “website”.

The author builds a strong friend base and rapport on MySpace. Yet, there are others in the two million plus populated social network community fighting for attention through bulletin posts, blog posts, events or comments.

How can the author move their strong friend base to a more controlled environment?

Invite them to a place of business.

MySpace is an extraordinary community to meet, network, and communicate, however, the author must begin branding himself or herself. Right now, the MySpace brand is known worldwide. How about the author?

The question is how to begin?

As an author and a writer, the first step is to create a presence on the internet through taking ownership of internet real estate by:

- Owning a domain name / URL.

- Creating a website (Business Office)

Second is to take this new power and:

- Market your website through the strong friend base

- Take the networking from MySpace to your space

- Generate a following outside of MySpace

Third is to build a brand:

- Your website is the leading site to send prospective customers

- In all content, online, and offline include your domain name

Major segments of the business world use MySpace.com because of its ability to create a community online in one central location, which mirrors society. These corporations and businesses are bringing their brand onto MySpace for the soul purpose to craft awareness of their product or service.

Uniquely, companies have come to MysSpace.com to mingle, network, and market, with the expectation they’ll generate new traffic to their website. And it’s this model the author and writer must create for himself or herself.

Many authors and writers feel fearful of the internet. With so much taking place on the worldwide web, they lack knowledge and resources.

As many authors continue to take control of their literary career it’s time for many to leverage what they’ve created on the granddaddy of social network, MySpace.com, to take their ultimate goals and dreams to another level.

Author and website makeover trainer, C.F. Jackson recognized the missing piece for many authors and writers and launched Website Makeover Workshop. This is a place where authors and writers can come to learn more, to better position themselves on the internet.

At www.WebsiteMakeoverWorkshop.com there are workshops (group and individual), resources, and a tutorial program. All are geared to meet the time restraints life has on any author or writer. They’re assisting authors to leverage their presence on MySpace.com to create greater success on their own space.



How to Speak With Authority Around Women

June 15th, 2009
Alex Coulson asked:


When you speak with authority you’ll be listened to.  It’s a fact.  If you want women to listen to you and to do what you want you simply have to learn to speak with authority. 

Notice how the previous paragraph instills confidence?  That’s what authority is.  It’s the transfer of confidence.  Most people lack confidence in themselves and they’ll embrace confidence whenever they see it.  It’s almost automatic.  If you speak with confidence they’ll be drawn to you.  You will be an expert, whether you are actually an expert or not.

The indecisive nature of women cause them to be drawn to confidence like moths are drawn to the flame.  Moths will be so drawn to the light of a fire they’ll actually dive right into the fire just to get next to the light.  If you can speak with authority around women they’ll throw themselves at you just to get close to the ‘light’ of your confidence.

Here are some helpful tips on becoming an authority:

·          Become completely confident in yourself.  If you don’t believe in you then it’s a cinch that no woman is going to believe in you.

·          Nobody can know it all but it’s important to become informed about a wide variety of things.  Whenever the conversation gravitates to a subject you know nothing about simply find a way to bridge/guide the conversation to a topic you’re well versed in.  This way you can appear to be an authority in a wide range of topics.

·          Authority is the expression of confidence.  If you have confidence you’ll naturally speak with authority.  If you don’t have confidence you’ll have to develop confidence.  It’s absolutely essential to your self belief and your ability to speak with authority.

·          Finally realize that those who speak with authority openly admit when they’re wrong and move on.  If you never express that you’re wrong (especially when you’ve been proven wrong) then you simply look like a fool.  If you openly embrace the correction then you look like a flexible guy who can be reasoned with.  Women are strongly attracted to this.

Remember no guy was born as an authority.  They learned to be an authority.  Since it can be learned anyone can do it.  Quit wasting time and start mapping out your plan to speak with authority today!

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Top 5 Ways To Send Boats Loads Of Traffic To Your Authority Site

May 11th, 2009
Cory Threlfall asked:


With increasing competition in online visibility it is imperative that you employ the right methods to list your site on the top ranks of search engines. An authority site status will give you a definite edge over others in your search engine optimization (SEO) campaign.

Following are the five important tips as how to get the best traffic for the authority sites.

Traffic Tactic #1. Article Syndication

With article syndication the authority sites can easily increase their traffic. Always keep in mind that the article syndication most often attracts the visitors and generates brand consciousness.

Most of the time, visitors examine the articles on the websites and then click on the link to the authority sites in order to find further related information on that very topic. Once they enter into the authority site, the quality of the content of the articles should be fit their demand fervor.

Brand consciousness is another important expression for the authority sites and article syndication can no doubt boost that up. Don’t forget that once the impending customers take notice of your site on various websites, your profile will be elevated and gradually your site will be regarded as an authority on that very subject matter. You can also add point scores along with the search engines. This will further improve your site rank. These points will help raise more links in your site along with the increased number of visitors.

Traffic Tactic #2. Press Releases

Press releases are excellent methods of advertising for an authority sites. You can keep a news section in your site beginning with the press release of the initiation of your site. This can be regularly updated whenever you add certain new features to your authority site. These releases can be easily submitted to various news sites like the PRWeb which will act as organic feeds to advertise your site.

Traffic Tactic #3. Viral Marketing

Link building, which is very important to the ranking of the authority sites, now gets easier with viral marketing. The links are normally found in the content of the relevant articles, stories or even in the blog posts. Link building market has now been taken over by the optimizing viral marketing. These links are of soaring quality as these can not be spammed. The more links made, the more traffic you get in your authority sites.

Traffic Tactic #4. RSS Syndication

RSS syndication is an expertise that dispenses the content throughout the web, where the same very thing gets repeatedly published by the third party web sites. With RSS Syndication you can posit your site’s content in all corners of the web. This will result in thousands of links from applicable sites to your content and shall raise the traffic of your site. When RSS syndication is made on a site, other sites are then entitled to organize the contents and the visitors can also subscribe to the site. This subscription is no doubt a positive vote for your content.

Traffic Tactic #5. SEO and Page rank

Most of the chief search engines use links to verify the importance of the website. Whereas Google uses the links to establish the Page Rank. The more the number of related links to your site and vice versa, the better are your chances of getting slotted in the top rankings of Google. The basic aim of all search engines is to get the appropriate results to a search request. A good page rank will increase your chances of being the top contender immensely.

Of course, you also need to make sure that your links with these other sites are with similar authority sites so that there is no devaluation in the quality and content of your site by association.